Cyber Monday has become one of the most anticipated online shopping events of the year, where millions of customers rush to grab exclusive deals. However, with so many brands fighting for clicks and conversions, how can your store truly stand out and maximise Cyber Monday sales?
The answer lies in interactive engagement, and a raffle plugin is your secret weapon. Check out our BFCM deals here
In this guide, we’ll walk you through everything you need to know about setting up a raffle plugin and using it strategically to maximise Cyber Monday sales in 2025.
Why Use a Raffle Plugin for Cyber Monday?
Traditional discounts are effective, but they’re no longer enough to grab attention in 2025. Shoppers are looking for experiences, not just offers. That’s where raffle campaigns come in — they tap into people’s natural love for games, luck, and rewards.
A raffle plugin helps you:
- Increase engagement: Visitors stay longer on your website when they can participate in something fun.
- Drive more conversions: Shoppers are more likely to purchase when they feel they have a chance to win something valuable.
- Grow your email list: You can require participants to sign up or make a small purchase to join the raffle.
- Build excitement and loyalty: A raffle creates emotional engagement and brand recall long after Cyber Monday ends.
In short, raffles give your customers a reason to visit, stay, and buy — all while helping you maximise Cyber Monday sales effortlessly.
Step 1: Choose the Right Raffle Plugin
Before setting up your raffle, choose a plugin that aligns with your store’s platform and marketing goals.
For WordPress/WooCommerce:
Some of the most reliable raffle plugins include:
- RafflePress – user-friendly, drag-and-drop builder, perfect for giveaways and viral campaigns.
- WP Optin Wheel – adds a spin-to-win element that can double as a raffle entry.
- Woorise giveaways – ideal for social media-based raffles and contests.
For Shopify:
- ViralSweep – integrates with Shopify and allows multiple entry types (purchases, referrals, shares).
- Gleam Competitions – offers advanced customization and integrations with email tools.
For Other Platforms:
If you’re using Magento, BigCommerce, or Wix, look for raffle or giveaway apps that support coupon generation, entry tracking, and automation.When choosing a plugin, check these features-
✅ Easy setup and integration
✅ Multiple entry methods (purchase, social share, referral)
✅ Fraud prevention and IP tracking
✅ Automated winner selection
✅ Integration with email marketing tools
A good plugin saves time, boosts participation, and helps you maximise Cyber Monday sales with minimal effort.
Step 2: Set Up the Raffle Campaign
Once you’ve chosen your plugin, it’s time to configure your campaign. Here’s a step-by-step walkthrough using RafflePress (as an example):
1. Install and Activate the Plugin
- Go to your WordPress dashboard → Plugins → Add New → Search “RafflePress.”
- Install and activate it.
- You’ll see a new menu item named “RafflePress.”
2. Create a New Giveaway
- Click Add New Giveaway.
- Choose a template (such as Classic Giveaway or Refer-a-Friend).
- Add your Giveaway Title, Prize Image, and Prize Description.
3. Set Entry Options
You can allow participants to:
- Enter via Email Sign-up
- Follow Social Media Pages
- Share Your Link (referrals earn more entries)
- Make a Purchase
These options help drive conversions and engagement simultaneously. For example, every purchase could earn one raffle ticket — an easy way to maximise Cyber Monday sales directly through participation.
4. Configure Giveaway Rules
Be transparent and professional:
- Define start and end dates (ideally 3–5 days before and after Cyber Monday).
- State eligibility criteria (location, age, purchase requirements).
- Include terms and conditions clearly on the page.
5. Design the Layout
Customize the look and feel of your raffle widget to match your brand’s Cyber Monday theme. Add your logo, color palette, and festive graphics.
A visually appealing design captures attention instantly and keeps users engaged longer.
Step 3: Promote Your Raffle Campaign
Even the most exciting raffle won’t work unless people know about it. Marketing plays a huge role in helping you maximize Cyber Monday sales.
Here’s how to promote your raffle effectively:
1. Email Marketing
- Send teaser emails one week before Cyber Monday, hinting at the upcoming raffle.
- Send reminders during the campaign: “Only 24 hours left to join!”
- Use subject lines that create curiosity, like “Win a Mystery Gift This Cyber Monday!”
2. Social Media Promotion
Use all your social channels — Facebook, Instagram, LinkedIn, and TikTok.
- Post short videos or reels explaining how to enter the raffle.
- Go live to announce the raffle launch or show live participation.
- Encourage followers to tag friends to earn extra entries.
3. Website Pop-Ups and Banners
Add eye-catching banners or pop-ups across your website, directing users to the raffle page. You can even trigger a pop-up when someone tries to exit — “Wait! Join our Cyber Monday Raffle before you go!”
4. Influencer Collaboration
Partner with micro-influencers or loyal customers to spread the word. A trusted face promoting your raffle adds credibility and expands reach quickly.
5. Paid Ads
Run targeted ads on Google, Meta, or TikTok, focusing on Cyber Monday shoppers. Highlight the raffle prizes and the excitement of winning something extra beyond discounts.
Step 4: Choose the Right Prizes
Your raffle is only as attractive as the reward you’re offering. Select prizes that match your audience’s interests and buying intent. For example:
- For eCommerce fashion stores: gift cards, exclusive apparel, or free shipping for a year.
- For tech stores: gadgets, accessories, or limited-edition items.
- For service-based brands: free subscriptions or lifetime access.
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Step 5: Monitor, Manage, and Pick Winners
Once your raffle is live, monitor it closely.
- Track engagement: How many people are signing up? Which entry method performs best?
- Respond promptly: Engage with participants in comments or DMs.
- Promote urgency: Use countdowns and reminders to keep momentum high.
After the campaign ends, use the plugin’s built-in random winner selection feature.
Announce winners publicly (with their consent) on your website and social channels. This transparency builds trust and keeps the excitement alive even after Cyber Monday ends.
Step 6: Retarget and Nurture Participants
Don’t stop once the raffle is over. The real success of a Cyber Monday campaign comes from turning one-time participants into long-term customers.
Here’s how to nurture them:
- Send follow-up emails: Thank participants and offer exclusive post-Cyber Monday deals.
- Create a loyalty program: Reward participants with bonus points for joining.
- Segment your email list: Send tailored recommendations based on their raffle interests.
By keeping the connection alive, you not only maximise Cyber Monday sales but also set the stage for year-round customer engagement.
Step 7: Analyze Results and Improve for Next Year
Finally, measure your campaign’s impact to understand what worked best.
Focus on key performance indicators (KPIs):
- Total participants
- Conversion rate (entries → purchases)
- Social shares
- Email sign-ups
- Return on investment (ROI)
Identify which entry methods brought the highest engagement or sales. For example, if “purchase-based entries” performed best, make it the centerpiece of next year’s campaign.
Continuous optimization ensures your future BFCM campaigns become even more powerful.
Tips to Maximise Cyber Monday Sales with Raffle Campaigns
✅ Keep participation easy: No complicated steps or forms.
✅ Add urgency: Use countdown timers and “limited entries” notices.
✅ Promote across all channels: Consistency multiplies visibility.
✅ Reward small actions too: Give minor prizes for engagement, not just grand prizes.
✅ Make it festive: Use Cyber Monday colors, animations, and excitement in your design.
Remember, people don’t just buy products — they buy emotions. Make them feel lucky, valued, and part of a fun community.
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Final Thoughts
In the crowded digital marketplace of 2025, standing out on Cyber Monday requires more than flashy discounts. You need to create an experience that excites, entertains, and converts — and raffles do exactly that.
By configuring a raffle plugin effectively, you can:
🎯 Capture more leads
🎯 Increase user engagement
🎯 Grow sales and revenue
🎯 Strengthen customer loyalty
Whether you’re using WordPress, Shopify, or any eCommerce platform, gamifying your Cyber Monday with raffles can transform your campaign results.
So this year, don’t just offer deals — make shopping an event worth celebrating. Set up your raffle, create the buzz, and watch how you effortlessly maximise Cyber Monday sales with our BFCM deals
