Black Friday has become one of the most competitive moments of the year for every business. To make a successful sale season, many companies run intuitive campaigns and grab the attention of visitors. One of the black Friday campaigns that caught our eye is the Yoast one. This year, they implemented gamification in their Deal Page and introduced Yoasie Runner.
While exploring their amazing and engaging gamified Black Friday deal page, we thought of why not build something similar with our very own ‘Giveaway Lottery plugin for WooCommerce?’ So we dived in and created this tutorial – how to arrange engaging giveaway lotteries like the Yoast Black Friday campaign using ours. Let’s get started.
Why Black Friday Giveaways Work So Well
Black Friday shoppers already expect deals, but an interactive giveaway takes the excitement further. Giveaway campaigns help to:
- Boost store traffic during the peak shopping period.
- Encourage customers to browse, engage, and return.
- Increase purchase frequency through ticket-based incentives.
- Encourage sharing and word-of-mouth awareness.
How Yoast Made Their Black Friday Campaign Stand Out
Before jumping into the tutorial, it’s worth looking at what Yoast did during Black Friday because their approach is a great example of how creativity and smart segmentation can make a campaign go viral. They turned their Black Friday sale into a fun, interactive mini-event for their audience. Their “Yoast Runner” game added a playful element where users could run, collect points, and unlock rewards. Even though the game itself was simple, it created the perfect blend of nostalgia, competition, and anticipation.
This helped Yoast keep people on their website longer, encourage social shares, and build excitement leading up to the sale. But the game was only one part of their strategy.
Yoast also segmented the entire campaign into clear stages:
- Pre-launch tease : First they created curiosity with hints and countdown timers.
- Engagement phase : The Yoast Runner game kept users returning daily to play and earn more points.
- Black Friday offer : Once the sale went live, users were already warmed up and emotionally invested.
- Community loop : They amplified visibility by encouraging sharing, comments, and interactions.
This multi-layered approach worked because it was more than a “sale.”
How to Create an Engaging Black Friday Giveaway Lottery Like Yoast With the Giveaway Lottery Plugin?
When it comes to Black Friday, Yoast shows how a brand can run a clean, engaging campaign with clear value and urgency. Giveaway Lottery for WooCommerce may not match Yoast’s gamified games, but it simplifies creating fun raffle-style giveaways. You can automatically generate tickets for purchases or reviews, schedule start and end dates, display countdown timers and badges, and automate winner selection and notifications.
Below is a complete Black Friday giveaway blueprint following the same strategic pattern used by leading marketing brands.
1. Start With a Clear Campaign Goal
Successful Black Friday campaigns begin with clarity. The team should decide the primary outcome:
- Increase sales volume
- Increase average order value
- Grow email subscribers
- Boost social engagement
- Reward loyal customers
This decision determines how tickets will be distributed and what prize structure makes sense.
2. Identify the Target Shopper
Understanding customer motivation is essential for designing an attractive Black Friday reward. Key points include:
- What product categories shoppers prefer
- Their buying behavior during Black Friday
- What type of prize would feel most irresistible
- Whether the audience responds better to discounts, raffles, or bundles
A well-aligned prize boosts participation dramatically.
3. Select Irresistible Black Friday Giveaway Prizes
Choose prizes that truly excite your audience, such as a high-value product bundle featuring your best items in one irresistible package, a premium annual subscription giving winners access to top-tier services for a full year, or store gift cards that let winners pick what they love. Offering multiple winners can boost participation, while exclusive limited-edition items create a sense of rarity and excitement. The key is to make the prize feel meaningful, so shoppers can’t wait to join the giveaway.
4. Configure the Giveaway Lottery Campaign In Your Store
To run a successful Black Friday giveaway, we’ll use Giveaway Lottery for WooCommerce. This plugin allows you to easily create raffle style giveaways directly in your WooCommerce store. It supports automated ticket generation for purchases, free-entry actions like product reviews or account creation, countdown timers, visibility badges, and automated winner notifications without coding.
With the strategy ready, the next step is the technical setup using the Giveaway Lottery plugin:
Step 1: Select Giveaway Mode
After activating the plugin, the first step is choosing your giveaway mode. The plugin offers three flexible options:
- Purchase-Based Tickets – Customers earn raffle tickets automatically when they buy products. Perfect for boosting sales during Black Friday.
- Free Entry – Allow participants to enter without making a purchase. Giveaway Lottery supports multiple free entry methods, such as:
- Submitting a product review
- Creating a new account
- Submitting a product review
- Hybrid System – Combine purchase-based tickets with free entries. Customers can get extra entries for purchases, while others can participate for free using the above methods.
Step 2: Define Ticket Range and Bonus Tickets
Next, set the ticket range to assign a unique number to each participant (e.g., 1–5000). This ensures fairness and helps you track entries.
You can also set bonus tickets for specific actions or purchase conditions:
- Extra tickets for higher purchase amounts
- Bonus tickets for buying certain products or bundles
- Additional entries for leaving product reviews or creating an account (free entry method)
Step 3: Schedule Black Friday Giveaway Dates
Set up the start date, end date, and draw time for your campaign. This ensures the giveaway automatically starts and ends according to your plan.
- Start Date: When entries can begin
- End Date: Last day for customers to participate
- Draw Time: When the winner will be selected
Step 4: Customize Giveaway Visibility on Shop & Product Pages
Control how your giveaway looks and engages shoppers:
Countdown Timer
- Where to show: Shop/archive page or single product page.
- Appearance: Timer label, background color, font color, label text color, divider color.
- Segments text: Customize Days, Hours, Minutes, Seconds labels.
Tickets Display
- Show ticket count on shop/archive page or single product page.
Winner Reveal Button
- Appearance: Button text, background color, text color.
- Winner page: Style (e.g., wheel spinner), background color, font color, wheel colors.
Extras: Show giveaway title/image, customize winner ticket label and name format.
Step 5: Configure Winner Reveal
When configuring the winner settings:
- Decide how the winner will be revealed. Through a “Winner” button on shop or single‑product pages.
- Configure the format of the winner announcement: ticket number, winner name label, any winner‑style templates, images, etc.
- Use the “Pre‑define Winner” option useful if we want to manually set a specific ticket as the winner before drawing.
Enable automated winner notifications so that the plugin sends an email to the winner without manual intervention. This makes the entire system hands-free once configured.
Ensure Fairness and Trust with Clear Giveaway Rules
To ensure fairness and build trust, every Black Friday giveaway should clearly outline the participation rules, including how tickets are earned, who is eligible, the giveaway start and end dates, the prize details, and exactly how the draw and announcement will take place. Once the campaign period ends, the Giveaway Lottery plugin automatically generates a winner, the team reviews and confirms the result, and the announcement is published on the website and shared across social channels. A follow-up email is sent to the winner with delivery or redemption information, while non-winners can receive a small consolation discount code to keep them engaged. This level of transparency not only enhances customer satisfaction but also strengthens long-term loyalty and trust in the brand.
Final Thoughts
A Black Friday campaign becomes far more memorable and impactful when it offers more than just discounts. By following strategies used by brands like Yoast and combining them with the automated power of Giveaway Lottery for WooCommerce, online stores can transform Black Friday into a high-engagement event that attracts shoppers, increases sales, and strengthens long-term customer relationships.
Giveaway-based marketing works because it blends excitement with reward, the exact formula that successful brands use year after year.
Share your ideas or ask questions in the comments.We would love to hear from you!Want more WooCommerce growth strategies, giveaway ideas, and plugin updates?
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