The Lucky Wheel is a dynamic marketing tool that displays a colorful, spinning wheel divided into several segments. Each segment contains a different prize or offer. When a visitor provides their email address (or performs another action), they earn a spin. The wheel spins dramatically and lands on a prize, which is instantly rewarded to them.
It’s a classic game of chance, reimagined for e-commerce to boost conversions, grow your email list, and increase sales.
Key Features:
- Eye-Catching Visual Appeal:
- A vibrant, customizable wheel that aligns with your brand’s colors and logo.
- The Spin Mechanism:
- A visitor arrives at your store and a pop-up appears, or they see a wheel on a dedicated page.
- To unlock a spin, they are typically required to enter their email address. This is the core value for you—building your marketing list with engaged users.
- They click the “SPIN” button, the wheel rotates, and after a suspenseful moment, it lands on a prize.
- Rewards & Prizes (The Wheel Segments):
You have complete control over the prizes, which can be mixed and matched:- Discount Coupons: The most common reward (e.g., “10% Off,” “$5 Off,” “Free Shipping”).
- Loyalty Points: If you use a points system, reward spins with points.
- Free Ticket: Free ticket for giveaway products.
- “Try Again” or “Better Luck Next Time”: A segment with no win to maintain prize profitability and encourage future visits.

